Comrades Marathon Association launches the 2013 charity initiative

The Comrades Marathon Association (CMA) launched its 2013 Amabeadibeadi charity initiative in Sandton, Johannesburg on Wednesday, 24 April 2013.The CMA in the past year has prioritised its charitable outreach and last year raised a record 3.2million rand for its six official charities, and World Vision is amongst those. This year’s campaign ‘U are ultraordinary’ focuses on the runner and with it, the ultraordinary ways in which Comrades Marathon runners can contribute towards fundraising for charities, namely Starfish Greathearts Foundation, Community Chest, Sports Trust, Wildlands Conservation Trust, PinkDrive and World Vision South Africa.

A major part of the 2013 Comrades-Amabeadibeadi Charity campaign is the ‘Toyota Win-a-Car Competition’, where a brand new Toyota Etios will be up for grabs on Comrades Race Day, 2 June 2013. This is a meaningful display of the support that the Comrades Marathon has enjoyed from South Africa’s largest automotive manufacturer since 2010.

The ‘Toyota Win-a-Car Competition’ has been a driving force for Amabeadibeadi fundraising and sees thousands of rand channeled into the charitable coffers year on year. Runners and the greater public can enter the Toyota Win-a-Car competition by sms’ing “TOYOTA” to 34068 at a cost of R1.50 per sms which will run from the 25th April 2013 to the 2nd June 2013.